Food Well Alliance Identity
Food Well Alliance is a partnership to connect members of Atlanta’s local food movement around building healthier communities, transforming the local food system and improving lives. What is a local food movement? It is a movement of people, organizations, businesses and educators that are all working to put more local food on the table, which strengthens our community and our local economy.
Food Well Alliance is a collaborative network of local leaders working together to build thriving community gardens and urban farms across metro Atlanta. Their mission is to provide resources and support to local growers to connect and build healthier communities.
art direction, strategy
I helped develop a messaging platform and identity system that exudes unity and accessibility:
We are a Connector. We connect the people, ideas and resources that are working to build healthier communities with one thing in common – local food.
We are a Promoter. We seek to promote and support leadership and innovation within the movement – to offer a common table, if you will, for joining together and advancing common goals.
We are a Mobilizer. As a grant maker, we mobilize capital – both human and financial – to invest in leaders, innovators and educators that are moving local food forward and strengthening our food system.
Local food gives us an opportunity to eat better and promote healthy living, and it helps connect us more closely to the land and to each other.
We are a Connector. We connect the people, ideas and resources that are working to build healthier communities with one thing in common – local food.
We are a Promoter. We seek to promote and support leadership and innovation within the movement – to offer a common table, if you will, for joining together and advancing common goals.
We are a Mobilizer. As a grant maker, we mobilize capital – both human and financial – to invest in leaders, innovators and educators that are moving local food forward and strengthening our food system.
Local food gives us an opportunity to eat better and promote healthy living, and it helps connect us more closely to the land and to each other.
